MediaForce PR and the City of Fairfax Announce Business Awards and Networking Breakfast in May January 5, 2009 The City of Fairfax Economic Development Authority (EDA), working in conjunction with MediaForce PR, is hosting its first economic forum and business appreciation breakfast. The event will be held at the Old Town Hall in the City of Fairfax on the morning of May 13, 2009 from 7:30 a.m. to 10:30 a.m. MediaForce PR Obtains GSA Schedule September 17, 2008 MediaForce PR announced today that they have been awarded a Federal Supply Schedule by the U.S. General Services Administration (GSA). The schedule was awarded for items such as Public Relations, Advertising, Video/Film Production and Integrated Marketing Services. PSA Campaigns Win Two Telly Awards June 2, 2008 Television PSAs produced by MediaForce PR and featuring former Washington Redskins’ Hall of Famer Darrell Green have earned two bronze awards in the 29th Annual Telly Awards. The first, produced in association with AHRQ, the U.S. Agency for Healthcare Research and Quality, was a campaign of three Smoking Cessation PSAs featuring Green with DC-area schoolchildren. The second Telly was awarded for "A Family Remembers," a PSA produced for the American Lung Association of the District of Columbia. Healthcare 411 on Radio Introduces 60 Second Format May 26, 2008 MediaForce PR and the Agency for Healthcare Research and Quality (AHRQ) have created a more concise 60 second radiocast format for Healthcare 411, the popular health care podcast series. These condensed programs are designed to reach the fast-paced demographics of major markets. MediaForce PR & AHRQ Launch Nationwide In-Store Broadcasting Campaign May 5, 2008 Working in conjunction with The Agency for Healthcare Research and Quality (AHRQ) and other agencies that are part of the U.S. Department of Health and Human Services, MediaForce PR will be initiating PSN In-Store, a nationwide network consisting of thousands of grocery and drug stores that will carry audio and video public service announcements via their in-store broadcast systems. A Local Quitter Shares His Success Story December 7, 2007 D.C. resident Marc Clark made his landmark decision to quit tobacco smoke with a call to the D.C. Tobacco Free Families Quitline®. As part of his journey, Clark agreed to keep a public journal to document the trials and tribulations of a quitter. View his journal on the DCTFF website. Quitters Receive Star Treatment at FedEx™ Field December 3, 2007 Some fortunate participants in the D.C. Tobacco Free Families (DCTFF) smoking cessation program were selected to join a roaring crowd of 85,000 fans on Sunday as the Redskins took on the Buffalo Bills. DCTFF encourages smoking cessation by providing free lozenges, counseling and patches to D.C. residents. Quitline® Callers Featured at Wizards’ Smokefree Night November 7, 2007 A group of Quitline® participants were treated to a VIP basketball game experience to congratulate them on their efforts to free themselves from tobacco. A smoking cessation PSA from DCTFF ran during the game, one participant was interviewed during halftime by Dave Johnson, and the participants were featured on the scoreboard to honor their success. AHRQ's Healthcare411.org Revamped August 4, 2007 MediaForce launched a revised Healthcare 411 website. The site contains news and information in health care from research and programs funded by the U.S. Agency for Healthcare Research and Quality, part of the Department of Health and Human Services. Health related podcasts can be downloaded to your MP3 player so you can take the information with you. DC Tobacco Free Families Announce Campaign to Make D.C. Smoke Free June 28, 2007 Partnering with Caron Butler of the Washington Wizards and Christian Gomez of D.C. United, D.C. Tobacco Free Families (DCTFF) sets their sites on making D.C. a smokefree city. This follows a piece of legislation was passed in December 2006, providing a grant to the American Lung Association of D.C. to fund health care initiatives. Officials Launch Transit Campaign Targeting 100,000 DC Smokers May 12, 2007 MediaForce and DC Tobacco Free Families (DCTFF) will soon launch the DC Quitline® 1-800-QUIT-NOW Transit Campaign. DCTFF is a partnership that encourages smoking cessation among DC residents and educates on the harmful effects of secondhand smoke. The kickoff will feature massive billboard trucks with messages encouraging smokers to quit, and broadcast television, cable and radio ads promoting smoking cessation. The Tobacco Free Families Partnership Kicks Off Awareness Campaign March 2, 2007 The DC Tobacco Free Families campaign launch is planned for May 2007 to promote DC's smoking cessation assistance and secondhand smoke awareness initiative. The program offers DC residents free access to Nicotine Replacement Therapy (NRT) and counseling via the 1-800-QUIT-NOW D.C. Quitline®. Darrell Green Appears with Family in PSA for the DC 1-800-QUIT-NOW Quitline® December 18, 2006 MediaForce introduced the third in a series of PSAs for DC Tobacco Free Families promoting the District’s 1-800-QUIT-NOW Quitline®. The video was produced in association with the family of Darrell Green, and in memory of Rudolph Valentino Fenner, Darrell's father-in-law, who died in 2005 from lung cancer caused by smoking. MediaForce PR and Partners Launch Healthcare 360: Monitoring American Medicine October 3, 2006 MediaForce is pleased to announce the first of a prospective series of television specials focused on key health care issues. The program is being developed through collaboration between AHRQ, George Washington University, George Mason University, and MediaForce. The first program will be taped in February 2007 at the WETA TV studios. Former Redskins Darrell Green Appears in Smoking Cessation PSA September 22, 2006 MediaForce recently introduced a PSA promoting the District of Columbia’s 1-800-QUIT-NOW Quitline®. The spot will be broadcast on District of Columbia radio and television stations, and was shot at the Willard Intercontinental Hotel in DC. The spot features a number of hotel employees that have successfully participated in the 1-800-QUIT-NOW smoking cessation program. Darrell Green Releases PSA for Tobacco Free Families Partnership July 1, 2006 MediaForce is working with Darrell Green, former seven-time All-Pro defensive back for the Washington Redskins, to promote smoking cessation through the DCTFF campaign. The campaign's outreach effort provides counseling and other smoking cessation services at no cost to DC residents. Dr. Elmer Huerta Featured in PSAs for DC Latino Community June 13, 2006 Dr. Elmer Huerta, President of the American Cancer Society, recently appeared in a DC Tobacco Free Families PSA helping to promote smoking cessation. This Spanish-language PSA will assist in promoting the 1-800-QUIT-NOW Quitline® that provides DC residents free access to counseling and other smoking cessation services. Weekly Healthcare 411 Radio Series Launched May 30, 2006 The Agency for Healthcare Research and Quality (AHRQ), part of the U.S. Department of Health and Human Services, has launched a radio version of its popular Healthcare 411 series. The :90 second radio programs feature content found in the popular podcast series. These programs are produced and distributed weekly by MediaForce. NHLBI / NIH Promotes DASH Eating Plan via Safeway April 12, 2006 A national in-store campaign for the National Heart, Lung, and Blood Institute will be launched by MediaForce in May 2006. The campaign will air in approximately 1600 Safeway stores across the country and include over 155,300 broadcasts. The spot promotes the NHLBI's DASH eating plan which is clinically proven to reduce blood pressure. Debi Thomas, MD returns to the Ice in a PSA for AHRQ/HHS March 20, 2006 MediaForce completed a PSA shoot with former Olympic figure skater and current orthopedic surgeon, Dr. Debi Thomas, that encourages people to take health care more seriously. The video is part of the Department of Health and Human Services’ "Be Active in Your Health Care" campaign and will be released in the summer of 2006. National Diabetes Education Program (NDEP) In-Store Campaign February 26, 2006 MediaForce will soon release a booklet entitled The Power to Control Diabetes is in Your Hands in Pennsylvania pharmacies. The booklet provides ways to effectively control the disease and take advantage of some of the benefits offered by Medicaid to pay for supplies and services. "Smoking Cessation" PSA Features Former NFL Pro Darrell Green December 19, 2005 A video PSA focused on smoking cessation features former NFL All-Pro Darrell Green and school children from Rockville, MD. Scheduled for release in February 2006, this program was produced and distributed by MediaForce in conjunction with the U.S. Department of Health and Human Services and the Darrell Green Youth Life Foundation. Agency for Healthcare Research and Quality (AHRQ) In-Store Program November 29, 2005 MediaForce recently launched an in-store campaign for Giant and Stop and Shop stores nationwide. The campaign featured DVDs providing parents and kids ages five through nine with important tips on diet and exercise, and utilized both in-store audio and circular ads to promote the availability of the DVDs. Healthcare Podcasts Launched by HHS Agency November 1, 2005 The Agency for Healthcare Research and Quality (AHRQ), part of the U.S. Department of Health and Human Services, announced the first in a series of podcast newscasts featuring health care news, interviews and information segments. The newscasts are produced by MediaForce and are part of the Healthcare 411 podcast series. Wal-Mart Airs HHS Spot October 23, 2005 Over 2600 Wal-Mart stores nationwide aired a PSA produced by MediaForce, the Office of Minority Health (OMH) and the Agency for Healthcare Research and Quality (AHRQ). The PSA features former Olympic figure skater and orthopedic surgeon, Debi Thomas, and encourages family members to make regular check-ups for their loved ones.