Client:     DC Tobacco Free Families (DCTFF)
Project:  1-800-QUIT-NOW Half-Time Event

As part of DCTFF’s 1-800-QUIT-NOW tobacco cessation and prevention program for Washington, DC residents, the program followed the progress of DC resident Marc Clark as he used the QUIT NOW support line to stop smoking. The campaign featured partnerships with DC professional sports teams, and in this spot Clark is interviewed during half-time at a Washington Wizards/Portland Trailblazers game.