Client:     Volunteers of America
Project:  Hope In-Store Audio

Holidays aren’t always the joyous time they should be for those less fortunate. MediaForce PR produced this in-store audio public service announcement for Volunteers of America. Volunteers of America provides food, shelter, and hope for those in need. This spot promoted the organization’s services in the Washington, DC area, and also the program’s need for volunteers in the region. It ran in more than 350 stores during the 2009 holiday season, including stores in the Safeway, Kroger, and Walgreens chains.