Client: U.S. Customs and Border Protection
Project: ESTA Discover America Campaign
Prior to entering the United States, non-residents need to provide information for Customs. U.S. Customs and Border Protection is changing the process for this transfer of information, and needed to build awareness of the new procedures. MediaForce PR designed a series of destination advertisements targeting overseas visitors to the U.S. The ads ran in Discover America
, a world-wide tourist publication.
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